Name tag design ideas: 10 looks for your logo
Short answer. A great name tag starts from your logo: pick a layout that fits its shape, a metal that flatters its colours, a font in the style of your brand and one strong colour accent. Below are ten looks we can make with the same logo, so you can compare. Most cost the same price; a custom shape adds $0.75 per tag.
1. Start from the shape of your logo
A wide logo (a wordmark) looks best centred on top, with the name on one line underneath. A compact or square logo sits well on the left, with the first name, last name and title stacked on the right. If your logo has an icon, a monogram with only the icon is often the most elegant option.
2. Choose the metal
Our printing inks are transparent, so the metal shows through the colours. Brushed silver gives a classic metallic look; brushed gold and copper add warmth; white aluminum gives the brightest, truest colours. There is no white ink: the white parts of a logo show the bare metal.
3. Put your brand colour to work
One strong colour accent is enough to make a name tag recognisable from across the room.
4. Play with the shape
Rounded corners (0.25 in) are our standard. A custom shape can follow the outline of your logo, or simply add a raised section for it. Any size up to 3.75 × 1.75 in costs the same as the standard 3 × 1 in; a custom shape adds $0.75 per tag. See our custom shape name tags.
5. Try a monogram
If your logo includes an icon or a letter, use it alone: the name gets more room and the tag looks refined.
6. Pick a font that matches your brand
Choose a font in the same style as your logo or your website: geometric, rounded, classic or condensed. We use fonts we own, so every new employee gets exactly the same tag. If your brand font is a free Google font, we can use it.
7. Lay out the text
- First name 24 pt, last name 18 pt, title 14 pt: readable at a normal conversation distance (see our font size guide).
- Leave a little more space before the title than between the first and last name.
- With the logo on top or at the bottom, put the name on one line.
- Use the same layout for the whole team.
See real examples
Browse name tags we made for clinics, dealerships, stores and salons, or check our prices per tag.
Questions about name tag design
Do all these looks cost the same?
Yes, except custom shapes, which add $0.75 per tag. Any size up to 3.75 × 1.75 in costs the same, and brushed silver, gold, copper and white aluminum are the same price; solid brass costs more. A magnetic fastener adds $1.50 per tag.
Can you suggest a design for us?
Yes. Send your logo with your quote request: with your free proof, we can include a few design ideas with your logo and colours.
Can you print white?
No, our process has no white ink: the white parts of a logo show the bare metal. For bright colours and white text, choose white aluminum.
What if our logo has many colours?
Choose printed metal: it reproduces full-colour logos. White aluminum gives the truest colours; brushed metals give a metallic look.
Get design ideas with your free proof
Send us your logo and the names: we send you a proof of your name tag, and a few design ideas if you ask, usually within one business day.